Paid ads for attorneys
Why one case can justify a whole year of ad spend.
Most firms think about ads as a monthly cost. The firms that win think about what a single signed case is worth, and spend accordingly.
Example
The math that changes the conversation
Illustrative figures for a serious case. Your case values will differ. This is an example, not a guarantee.
The real question isn’t what ads cost.
If one signed case is worth $700,000 to you, the question is how much it’s worth spending to land one more of those.
Most firms answer that backward. They cap the ad budget first, then hope for cases.
I work it the other way: start from what a signed case is worth, then build the spend to win it, profitably. That isn’t spending more. That’s spending like you know the math.
Three steps
How the spend gets built
- 1
Know your case value.
Before a dollar is spent, we establish what a signed case is worth to your firm, net, after costs.
- 2
Set a profitable acquisition target.
We set the most you can spend to sign one case and still come out well ahead.
- 3
Build campaigns around that number.
Every campaign, keyword, and ad is built to hit that target, not to generate clicks or fill a report. And I’ll tell you when to stop.
Agency vs. me
Agency approach
- Optimizes for leads and clicks
- Budget set by what feels comfortable
- Reports that look good on paper
My approach
- Optimizes for the cases that clear real money
- Budget set by what a signed case is worth
- A clear number for what one case is worth spending to win
If a case is worth $700,000, capping your ad budget at a round number is the most expensive thing you can do.Joshua Ramsey
See the strategy before you hire me.
Book a call and I’ll walk you through how I’d approach your firm’s ad spend: what a signed case is worth, what it’s worth spending to get one, and how to build campaigns around that number.
Judge the work. Not the promise.