You see the strategy before you hire me.

The problem with the usual way

A pitch asks you to trust me. A plan lets you judge me.

An agency walks in with a deck, a case study, and a promise. You sign a retainer before you’ve seen a single strategy.

Mine starts differently. I show you the actual plan: how your practice areas should be structured, how a prospect moves from search to signed, where the money goes and why. You see it before you owe me anything.

Four steps, in order

1. 1

   I break down where you actually are.

   What’s bringing in cases. What’s quietly wasting money. What your market looks like. No jargon. You’ll understand it, because I explain it in plain terms.

2. 2

   I show you the strategy.

   This is the part nobody else does. I architect the actual plan: practice-area structure, the prospect journey from first search to signed, and budget allocation with the reason for every dollar. You see the real plan, not a teaser, before you owe me anything.

3. 3

   I build it.

   I don’t hand you a plan and disappear. I source the build team at a fair rate and run the execution, so the strategy actually gets done, without agency margin stacked on top. The plan you approved is the plan that ships.

4. 4

   I stay accountable to the cases, not the clicks.

   We measure signed cases that pay your bills. If something isn’t working, I find it fast, because I know exactly what I’m looking for.

The difference

CMO vs. agency

An agency keeps you on a retainer. A CMO makes the spend defensible enough that you’d keep it anyway. I’d rather earn it that way.