Matter No. 06 · AI search · Workers’ comp · Firm anonymized
Case study
Getting the firm cited by the AI engines people now ask first.
More and more clients start with ChatGPT, not Google. I built visibility where that search is actually happening.
The shift has already happened
People researching a legal problem increasingly ask an AI engine before they ever type into Google. If the firm isn’t part of that answer, it’s invisible at the exact moment a client is forming an opinion.
The approach
Anchored in real expertise
Workers’ comp is where injured workers ask the most questions, and where the firm has real depth.
Written to be cited
Content structured to answer the questions people actually ask, the way AI engines quote sources.
Informational search first
What are my rights? What do I do next? That’s where AI-first visibility matters most.
The result
The firm is now cited across multiple AI engines, with AI-driven sessions landing on the content built to answer clients’ real questions. ChatGPT drove the large majority of that AI traffic, all of it earned through content, not ad spend.
Clients now ask an AI before they ask around. I make sure the answer includes you.
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